Nockpoint

The Problem
When Nockpoint approached us, they had a simple word-mark but lacked a cohesive and structured Brand Identity, that resonated with their audience. Our challenge was to transform their brand into a compelling system that communicated their values and truly differentiated them in a crowded sector.

The Solution
Through an intensive strategy phase, we repositioned Nockpoint's brand archetype, personality, and tone of voice. We dove-deep to understand their essence and developed a Brand Ecosystem that captured their vision.
Inspired by using an upward road sign, we created a logo that symbolised growth and the upward trajectory that data-driven businesses have.

The Outcome
The result was a very Comprehensive Brand System that included multiple Logomarks, a unique Colour Palette, and Cohesive Messaging. We addressed the challenge of cultural sensitivity by researching colours that worked well in data visualisation and were inclusive to all users.