Nockpoint, an innovative B2B AI SaaS startup with global aspirations, partnered with Ästhetik to elevate their brand presence in a competitive tech landscape.

 

Starting with a basic word-mark and no unified identity, Nockpoint sought a distinctive edge.

Ästhetik immersed itself in Nockpoint’s vision, developing a robust Brand Strategy that redefined their archetype and tone. Drawing inspiration from an upward road sign, we designed a versatile logo and a comprehensive brand system. This included logo variations, a carefully curated colour palette—optimised with tints for financial charts and vetted for accessibility and cultural sensitivity through extensive research.

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We crafted inclusive messaging that highlights growth and data-driven success, tailored to engage a global business audience. Additionally, we designed intuitive UX/UI for their website and app, alongside striking trade booth visuals to drive initial sales momentum.