Barfoot & Thompson
The Company
New Zealand's leading Real Estate Company, Barfoot & Thompson, underwent a massive re-brand in 2018/2019, which I had the unique opportunity to be part of as a freelancer. Now their trusted Plug & Play Design Team, I plug-in to provide services to their 1700+ Salespeople, and Residential / Commercial teams.
Location
New Zealand
Year
Since 2019
The Challenges & the Solutions
The Problem
As a freelancer initially involved during the rebranding phase, I had a unique insight into Barfoot and Thompson’s brand evolution. This naturally transitioned into a deeper partnership, now known as their Plug & Play Design Team.
The Solution
We established a workflow that allowed for ongoing collaboration with their internal marketing teams, as well as their 1700+ Agents. This setup enabled quick turnaround times and real-time adjustments to marketing material, ensuring all my designs met the high standards of the rebrand.
The Outcome
By providing scalable solutions and continuous support, we've have helped them maintain a strong, unified brand image that remains cohesiveness across different sectors.
"Asthetik has served as a key strategic partner to Barfoot & Thompson's marketing team for the past three years. Their Plug and Play Design service has demonstrably enhanced our workflow by providing a consistent and high-calibre design resource.
Key Points of Collaboration:
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Reliable Quality & Brand Consistency: Asthetik consistently delivers exceptional design work that adheres to our brand guidelines. This commitment to quality has fostered a trusting partnership, enabling them to manage overflow work (approximately 10% of our peak volume) autonomously.
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Enhanced Client Relationships: The Asthetik team has established a reputation for outstanding customer service and design expertise among our sales force. Feedback consistently highlights their professionalism and ability to build rapport with clients, ultimately strengthening the reputation of our design team.
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Brand Image Optimization: Our collaboration with Asthetik ensures consistent brand messaging across all marketing materials. Their design proficiency safeguards Barfoot & Thompson's brand image and integrity.
I wholeheartedly recommend Asthetik's Plug and Play services to other organisations. Their collaborative approach, design excellence, and commitment to client satisfaction make them a valuable asset to any marketing team."
Neal Morshead Head of Design & Production at Barfoot & Thompson
