LET'S GET RIGHT TO IT
Thirty pages. Written by a senior practitioner with 15+ years inside ANZ communications environments.
The FREE IM Guide covers the twelve structural sections of a well-made IM, the six places most Australian IMs break in production, how to sequence legal and compliance review so it runs alongside production rather than after it, and the disciplined production timeline that prevents late-cycle cascades. It is written specifically for heads of investor relations, marketing leads, and principals at Australian fund managers, private wealth firms, unlisted property fund managers, private capital firms, boutique investment managers who are producing investor publications against real compliance constraints and real deadlines.
It is not a legal guide and not a design manual. It is a structural reference that you can read in an hour and pull out of a drawer the next time you are four weeks from a printer deadline and need to remember why the sequence matters.
What the Guide Covers
Why most Australian IMs are structurally compromised before a single page is designed
What an Information Memorandum actually is under Section 708, and what it is not
The twelve structural sections of a well-made IM and the order they should appear
The six structural failure points that recur across most Australian IMs
Typography, hierarchy, and the first-minute impression
The compliance review cycle and how to split it into two phases
The production timeline worked backwards from the printer deadline
What a well-structured IM looks like when it is done
About Rosh
Ästhetik Studio produces investor publications for Australian fund managers. Information Memoranda, quarterly investor reports, LP updates, fund overviews, and investor outlooks. Long-term client engagements include Jarden Wealth Investments (four years, ongoing), JBWere (New Zealand's first Bequest Report), and Barfoot & Thompson (five-year strategic supplier partnership).
The Guide is written by founder Rosh Java and is published as a free reference because the structural observations in it are useful whether or not your firm ever works with Ästhetik.