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Status Realty
The Company
As a premium Real Estate Agency on the Gold Coast, Status Realty were looking for a 'Schmick' Brand Identity – one that creates intrigue, and stands out in the marketplace, while still maintaining it's core values of Trust, Approachability and Seamlessness.
Location
Gold Coast, Australia
Year
2024
The challenge
& the solution
The Problem
Status Realty hit me with a challenge: redefine Gold Coast luxury real estate. They had a name and a basic logo—but nothing bold, no clear identity or guidelines of use, to grab high-end buyers or flex for future sub-brands.
The Solution
We dug into Status’s core—luxury, innovation, trust—and forged a “Ruler” archetype to dominate the market. Our Brandsthetic Blueprint™ shaped a voice that’s sharp, confident, and trailblazing.
The Outcome
We crafted a slick logo — fluid movement meets rock-solid stability. The Brand Ecosystem can scale fast, spitting out sub-brands without breaking a sweat. Status now owns a cohesive, timeless identity that fuels big growth.
"I have huge respect for Rosh Java and her team Ästhetik Studio. I’ve used her and the team for many of my enterprise clients previously - and they always produced the most polished design elements - but I have recently gone through the Brandsthetic methodology myself with a brand new venture. Suffice to say I was guided by experts who were genuinely in tune with my vision from day one, deep dove into my crowded market to understand what worked in the competitor landscape and what would help me stand out, took the time to really understand who my ideal clients are and the value they need from my offering…
The outcome was the production of a world class brand guideline, a spot on logo (in multiple variations), logomark, templates for nearly any use case from Social Media to Billboards, colours, fonts, sizing, spacing, looks n feels, to sample application of the entire brand in action - everything! I can’t wait to see the impact a well formed, curated and designed brand unfolds in a very competitive market place - but most importantly, I feel armed, ready and proud of my brand!"
AJ Hazelhurst Director & Principal at Status realty
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