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I wrote Misread for a specific reader. The founder or managing partner who has felt the gap between the quality of what they have built and how it is being received, but hasn't had precise language to name it clearly enough to act on it.
If that is you, I hope something in it lands in a way that is useful.
And if one chapter in particular stops you, I would genuinely like to know which one.
Rosh — rosh@asthetik.studio
Misread names the problem. The Comms Review tells you specifically where it exists in your firm.
It is a 20-minute call. I read whatever you share with me – a recent investor update, a capital raise deck, an IM, and I tell you honestly what I see. Where the architecture is working. Where the gaps are. Whether your investor communications are carrying the weight of what your firm has actually built.
No proposal unless we both feel the fit is clear.
No obligation beyond the call itself.