Your startup’s brand is more than a logo—it’s the heart of how customers perceive you. A strong Brand Strategy is the bedrock that ensures your brand is authentic, memorable, and ready to grow.

Neumeier introduces the concept of a minimum viable brand (MVB) – before committing significant resources to a full brand launch, test a simplified version and iterate on demand.

As a corporate startup you’re not just pitching your business – you’re pitching to human brains. Investors, despite their analytical rigour, are swayed by emotions, biases, and subconscious cues, just like any consumer. This post explores how design influences investor decisions, with real-world examples and practical tips to transform your brand into a funding magnet.

When it’s time to pitch to investors, your brand’s design can make or break their confidence in your business. Explore why design matters in fundraising, share real-world case studies, and offer practical tips to elevate your brand for investor success.

At Ästhetik, we've developed the Brandsthetics™ method to help businesses create impactful and memorable brands and launch with confidence.