Your startup’s brand is more than a logo—it’s the heart of how customers perceive you. A strong Brand Strategy is the bedrock that ensures your brand is authentic, memorable, and ready to grow.

As a corporate startup you’re not just pitching your business – you’re pitching to human brains. Investors, despite their analytical rigour, are swayed by emotions, biases, and subconscious cues, just like any consumer. This post explores how design influences investor decisions, with real-world examples and practical tips to transform your brand into a funding magnet.

At Ästhetik, we weave the magic of brand archetypes into our design process through our Brandsthetics methodology. Here’s how we do it.

At Ästhetik, we've developed the Brandsthetics™ method to help businesses create impactful and memorable brands and launch with confidence.