Most Family Offices have limited entry to top-decile funds, because they don't have a trustworthy brand yet.
THIS MEANS YOU COULD BE:
Unclear on how to present yourselves in a way that feels aligned, credible, and compelling in the private markets.
Feeling misrepresented – knowing your experience and professionalism are far greater than what your current brand communicates.
Missing out on high-quality investment opportunities simply because your brand doesn’t signal the trust and sophistication investors expect.
Worried about your legacy outcomes, erosion of hard-earned family wealth and fractured family relationships.
We understand the nuance of branding in the private wealth space, when you want to build credibility but also want to be discreet.
Our conversations often begin with getting to know you, understand your priorities, sensitivities, and expectations. We then draw on deep design and strategy experience working with wealth investors, bequest organisations, charities, and SFOs directly, giving us a clear view of what drives trust, discretion, and credibility.
Our clients feel seen, understood, and confident they’re in the hands of a team that “gets” their world. We're not here to win awards, or market case-studies. We're here to build enduring relationships that create true transformation for your family.
Your family deserves the best funds and the quiet respect you’ve earned – not the silent sting of being overlooked.
Introducing a full-package storytelling, legacy-building, brand design service created specifically for Family Offices. From inception and naming to long-term brand maintenance, we craft a clear, credible, and cohesive identity that reflects your legacy — and strengthens investor trust at every touchpoint.
Perfect for you, if you're looking for...
Clarity in your messaging
A brand story that’s simple, cohesive, and easy for investors to understand — without losing nuance or professionalism.
Stronger investor confidence
A polished, trustworthy presence that signals competence, credibility, and long-term stability.
An identity that feels aligned
Your values, heritage, and goals expressed in a way that genuinely reflects who you are — and how you operate.
Confidence in your narrative
A story you’re proud to share — because it finally represents your experience, vision, and legacy.
Initial Strategy Session – to map your investment philosophy, goals, and legacy priorities.
Weekly communication and transparent updates – so you’re never guessing where things stand.
Two-week creative intervals – where we review moodboards, directions, and conceptual work together.
A 5–8 week project timeline, with optional 12-month brand maintenance – for ongoing design support and refinement.
An approachable, steady feedback loop – no overwhelm, no jargon, no chasing.
Deliverables include
Origin & founding story written with privacy and nuance.
Value proposition for fund managers, partners & co-investors.
Legacy values & multi-generational purpose articulation.
Portfolio, venture & philanthropy narrative development.
Strategic naming for family office & other investment entities.
Logo & complete visual identity for credibility & sophistication.
Complete Family Office brochure, ready for distribution.
Comprehensive brand guideline book for ongoing consistency.
Complete template suite (pitch decks, IMs, portfolios, financial reports)
Trademark, domain & conflict pre-checks.
Website built for reputation, not marketing, with private portal options.
Digital assets (including email signatures, LinkedIn banners & digital brochure).
MEET YOUR BRAND CONSULTANT
Hi, I'm Rosh...
With years spent inside real estate, financial institutions, and high-growth startups across Tech and FMCG, I’ve learned exactly how trust is built, and how quickly it can be lost, through branding.
I’ve built and sold family businesses myself, and helped startups secure funding by shaping brands that signal credibility, stability, and professionalism. That experience gives me a practical, founder-level understanding of what’s at stake when you’re building something meant to last.
I’ve supported single-family offices directly, always with full privacy, discretion, and zero appetite for design awards or public attention. My personal philosophy is grounded in creating multi-generational stories — brands that protect legacy, strengthen reputation, and quietly communicate strength where it matters most.
5 / 5
Our new brand is performing well, it looks classy yet fresh and we have received many compliments for it.
We've appreciated your fast and quality brand solutions, and great communication. I'd be very happy to recommend Asthetik to other SFOs in our network.
Cameron
5 / 5
At Jarden Wealth, we have worked with Asthetik Studio for over 4 years. We have had such a great experience working with Rosh, who has been instrumental in producing our flagship Investment Outlook. Rosh has been outstanding in suggesting and implementing improvements that has continually lifted brand standards over the years.
Tim Agar
5 / 5
The Asthetik team has established a reputation for outstanding service and design expertise among our sales force. Feedback consistently highlights their professionalism and ability to build rapport, ultimately strengthening the reputation of our team.
Neal Morshead
5 / 5
I was truly guided by experts who were genuinely in tune with my vision from day one. I can’t wait to see the impact a well formed, curated and designed brand unfolds - but most importantly, I feel armed, ready and proud of my brand.
A.J Hazelhurst
01.
Book a Private Consultation
We begin with a confidential conversation to understand your structure, goals, current challenges, and if we can help.
02.
Collaborate in a Strategy Session
You and all key members of the family office join us for a deep-dive session where we shape your philosophy, values, and positioning.
03.
We build your Story, Brand & Website
We craft your narrative, identity, and full brand system — bringing your legacy, professionalism, and investment credibility to life.
How it works
Before we start
Call to establish suitability · Contract signed · 50% deposit · NDA · Easy pain-free onboarding.
Kickoff
2-hour deep-dive workshop with you and your team. We collect all assets you currently have: current decks, reports, past rejections, allocations.
Research
We benchmark your current brand and story against SFOs and MFOs who never get turned away. Gap analysis + short interviews with your key people.
Strategy & Narrative
We write your positioning statement, investment philosophy, governance story, and core narrative. Locked in via a 60-minute presentation and sign-off.
Identity & Collateral
We design a complete brand system, subtle crest (optional), master deck, one-pager, email signatures and template library. Two review rounds allow you to personalise your brand suite as we go.
Digital Home
We design your digital homebase, built for credibility not SEO. This can include password-protected portals, and investor profiles.
Bonus Inclusions
We include a complete template library – including monthly, quarterly and annual reports, pitch decks and company brochures. This bonus pack is included in your client portal and yours to use as you please.
Our Guarantee
Our Full-Access option includes 12-months of design support, brand maintenance and report design for one flat fee. We will tweak and refine brand assets for a whole year, to support your growth.
This service is designed for you if:
You run a rising or multi-generational family office that is set to be (or already) active in private markets.
Sense that something in the way you present yourself feels “off” or invisible to top managers.
Value discretion, speed, and direct collaboration with the person whose name is on the door.
Understand that design and narrative are trust signals — and are ready for them to work as hard as your capital.
Want to be instantly recognised as a serious, peer-level investor, and stop wasting cycles on iffy managers.