The Challenges You’re Facing
Even experienced investors and family offices hit the same roadblocks that slow growth and limit opportunity:
Opportunities slip through the cracks
Your decks and reports don’t fully convey your credibility, so high-quality, value-aligned deals don’t always find you.
Your professional presence feels fragmented
Multiple documents, inconsistent branding, and DIY materials make you look unpolished and unprepared.
Time is constantly wasted preparing for opportunities
Preparing decks, reports, and communications for each deal eats hours that could be spent on strategic decisions.
Your message isn’t fully understood
Partners, advisors, and deal teams misinterpret your investment philosophy, limiting leverage and slowing negotiations.
Why Choose Us?
At this level, credibility isn’t created by design alone: it’s earned through clarity, discretion, and strategic intent. The AsthetikEdge was built for investors and family offices who need their materials to signal maturity, seriousness, and trust.
We work closely with you to understand your investment philosophy, priorities, sensitivities, and long-term goals. With deep experience supporting private capital firms, investment vehicles, and high-net-worth investors, we know what sophisticated counterparties look for, and what quietly undermines confidence.
Our clients choose us because they want to be clearly understood, consistently represented, and confidently positioned. We’re not here to showcase our work. We’re here to protect your reputation, strengthen your presence, and help the right opportunities come to you.
the search is over
Introducing The
AsthetikEdge
A structured, done-for-you system designed to transform how you present, operate and attract opportunities.
Over a focused 3-phase engagement we replace fragmented materials and ad-hoc processes with a cohesive, professional toolkit that reflects your credibility, values and long-term intent.
Delivered over 6 weeks, the result is a repeatable, investor-grade system that saves time, reduces friction, and positions you as a serious, trusted partner.
Perfect for ethically minded investors and family offices who want to:
Stop losing opportunities because materials don’t reflect their credibility
Showcase credibility and professionalism in every interaction
Draw in high-quality, value-aligned partners who understand their priorities
Create a lasting legacy and meaningful impact via their investments
Initial Strategy Session – to map your investment philosophy, goals, and legacy priorities.
Weekly communication and transparent updates – so you’re never guessing where things stand.
Two-week creative intervals – where we review moodboards, directions, and conceptual work together.
A 5–8 week project timeline, with optional 12-month brand maintenance – for ongoing design support and refinement.
An approachable, steady feedback loop – no overwhelm, no jargon, no chasing.
What's included
The Essentials
Fully designed, investor-ready materials including your Pitch Book, Investment Deck, Information Memorandum (IM), and Investment Mandate. Each document is polished, cohesive, and ready to share with partners and opportunities from day one, eliminating the need to DIY or patch together separate materials.
The Brand
A complete visual identity system to ensure professionalism and consistency across all comms. This includes a logo suite (if needed), colour palette, typography guidelines, icon set, style guide, and email signatures. Every touchpoint, digital or print, reflects your brand, values and authority consistently.
The Toolkit
Templates and systems designed for efficiency and clarity. You’ll receive financial report templates, business templates such as letterheads and business cards, and office signage designs, all ready to use and repeat for every new deal, partner, or internal presentation.
The Hub
(Optional Add-On)
A fully designed website that reflects your brand and investment philosophy. This digital presence ensures your credibility extends online and supports every inbound opportunity with a professional, values-aligned impression.
MEET YOUR BRAND CONSULTANT
Hi, I'm Rosh...
With experience spanning real estate, financial institutions, and high-growth startups in Tech and FMCG, I know how trust is built, and how quickly it can be lost through the way a brand is presented.
I’ve built and sold businesses and helped startups and ventures secure funding by shaping brands that signal credibility, stability, and professionalism. This gives me a practical, founder-level perspective on what’s at stake when creating something meant to endure.
I work directly with private capital clients, always with discretion and zero interest in awards or publicity. My approach is focused on creating multi-generational, strategic brands that protect reputation, reinforce trust and communicate authority: quietly, effectively, and where it matters most.
5 / 5
Our new brand is performing well, it looks classy yet fresh and we have received many compliments for it.
We've appreciated your fast and quality brand solutions, and great communication. I'd be very happy to recommend Asthetik to other SFOs in our network.
Cameron
5 / 5
At Jarden Wealth, we have worked with Asthetik Studio for over 4 years. We have had such a great experience working with Rosh, who has been instrumental in producing our flagship Investment Outlook. Rosh has been outstanding in suggesting and implementing improvements that has continually lifted brand standards over the years.
Tim Agar
5 / 5
The Asthetik team has established a reputation for outstanding service and design expertise among our sales force. Feedback consistently highlights their professionalism and ability to build rapport, ultimately strengthening the reputation of our team.
Neal Morshead
5 / 5
I was truly guided by experts who were genuinely in tune with my vision from day one. I can’t wait to see the impact a well formed, curated and designed brand unfolds - but most importantly, I feel armed, ready and proud of my brand.
A.J Hazelhurst
After working with this system, clients effortlessly attract aligned opportunities, operate with professional, repeatable systems and showcase credibility, sophistication, and values – so every deal starts with confidence and clarity.
01.
Book a Private Consultation
Start with a one-on-one strategy conversation to clarify your priorities, challenges, and opportunities. We’ll outline how your brand can build credibility, unlock access, and strengthen investor trust.
02.
Collaborate in a Strategy Session
Work with our team in a focused session to define your positioning, narrative, and visual identity framework. You provide strategic input — we translate it into a cohesive, high-impact brand plan.
03.
We build your Story, Brand & Website
We take the strategy and deliver a complete, investor-ready brand, including messaging, visual identity, investor communications, and digital assets. Every touchpoint is designed to signal authority, professionalism, and confidence.
How it works
Before we start
Call to establish suitability · Contract signed · 50% deposit · NDA · Easy pain-free onboarding.
Kickoff
2-hour deep-dive workshop with you and your team. We collect all assets you currently have: current decks, reports, past rejections, allocations.
Research
We benchmark your current brand and story against SFOs and MFOs who never get turned away. Gap analysis + short interviews with your key people.
Strategy & Narrative
We write your positioning statement, investment philosophy, governance story, and core narrative. Locked in via a 60-minute presentation and sign-off.
Identity & Collateral
We design a complete brand system, subtle crest (optional), master deck, one-pager, email signatures and template library. Two review rounds allow you to personalise your brand suite as we go.
Digital Home
We design your digital homebase, built for credibility not SEO. This can include password-protected portals, and investor profiles.
Bonus Inclusions
We include a complete template library – including monthly, quarterly and annual reports, pitch decks and company brochures. This bonus pack is included in your client portal and yours to use as you please.
Our Guarantee
Our Full-Access option includes 12-months of design support, brand maintenance and report design for one flat fee. We will tweak and refine brand assets for a whole year, to support your growth.