After a huge brand refresh, as materials were developed independently across teams, structure and quality began to vary. Proposals, sales kits, magazines and internal documents lacked a unified hierarchy and repeatable standards.
I worked closely with Barfoot & Thompson's in-house team to design a scalable template and communications system that could operate consistently across the network. Layout logic, typographic hierarchy and content structure were formalised so that teams could produce high-quality materials without improvisation.
Every asset, from reporting tools and proposals to partner communications, was rebuilt within a cohesive framework designed to be maintained, not constantly redesigned.
The result is a disciplined communication system that supports internal efficiency while ensuring every client and partner interaction reflects professionalism, clarity and trust.
1981
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
1989
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
1997
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
2008
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
2021
This is the space to introduce the business and what it has to offer. Define the qualities and values that make it unique.
Our Attorneys
This is the space to introduce the team and what makes it special. Describe the team culture and work philosophy. To help site visitors connect with the team, add details about team members’ experience and skills.
Janet Lin
Managing Partner
Allen King
Partner
Benjamin Cohn
Partner
5 / 5
Our new brand is performing well, it looks classy yet fresh and we have received many compliments for it.
We've appreciated your fast and quality brand solutions, and great communication. I'd be very happy to recommend Asthetik to other SFOs in our network.
Cameron
5 / 5
At Jarden Wealth, we have worked with Asthetik Studio for over 4 years. We have had such a great experience working with Rosh, who has been instrumental in producing our flagship Investment Outlook. Rosh has been outstanding in suggesting and implementing improvements that has continually lifted brand standards over the years.
Tim Agar
5 / 5
The Asthetik team has established a reputation for outstanding service and design expertise among our sales force. Feedback consistently highlights their professionalism and ability to build rapport, ultimately strengthening the reputation of our team.
Neal Morshead
5 / 5
I was truly guided by experts who were genuinely in tune with my vision from day one. I can’t wait to see the impact a well formed, curated and designed brand unfolds - but most importantly, I feel armed, ready and proud of my brand.
A.J Hazelhurst
