The Challenges You’re Facing
Subtle gaps in how your capital is presented can create friction, waste time, and limit access to the right opportunities.
Too much time spent patching materials together
Decks, IMs and updates get rebuilt repeatedly instead of working as a cohesive system.
Strong track record, unclear positioning
You know what you stand for, but counterparties may not see it immediately.
Missed opportunities due to unclear positioning
Potential partners or deals pass quietly when your story isn’t immediately understood.
Ad-hoc communications slowing momentum
Inconsistent materials create friction when speed and clarity matter most.
Why Choose Us?
We design the infrastructure of trust for investment-led organisations, creating investor communications and materials that present clearly, credibly and with confidence when timing matters.
Our work focuses on what strengthens perception quickly and sustainably:
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Clear communications that support confident decision-making
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Professional presentation that builds trust from the outset
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Cohesive design systems that reduce repeated effort
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Practical upgrades that create momentum fast
Everything is handled with a deep understanding of how capital environments operate, so you can move forward with confidence.
the search is over
Introducing the Edge Intensive
A focused, done-for-you intervention designed to quickly strengthen how your capital is presented and understood.
Over a structured 2–3 week engagement, we review your investor-facing materials, refine what matters most and replace fragmented, ad-hoc communications with clearer, more credible assets that support real-world conversations.
The result is stronger positioning, less time spent patching materials together and investor communications that better reflect the professionalism and discipline behind your capital.
Initial Strategy Session – to map your investment philosophy, goals, and legacy priorities.
Weekly communication and transparent updates – so you’re never guessing where things stand.
Two-week creative intervals – where we review moodboards, directions, and conceptual work together.
A 5–8 week project timeline, with optional 12-month brand maintenance – for ongoing design support and refinement.
An approachable, steady feedback loop – no overwhelm, no jargon, no chasing.
The Process
Phase One: Diagnose
We review your existing materials, positioning and narrative clarity to identify perception gaps and credibility risks.
Phase Two: Design
One core investor-facing asset (Deck / IM / Financial Report / Mandate) is upgraded for clarity, authority, and institutional alignment.
Phase Three: Refine
Quick-win brand, visual and narrative adjustments that bring consistency across touchpoints or future templates.
Phase Four: Roadmap
You receive a clear strategic pathway for strengthening credibility longer term, whether internally or through Asthetik Edge.
Edge Intensive is perfect for:
Investment groups preparing for key conversations: when your deck, IM or capability materials need to reflect your professionalism.
Firms launching a new vehicle or strategy: when your communications need to evolve to match your next stage of growth.
Family offices refreshing investor materials: when existing documents feel dated, inconsistent or don't represent how you operate.
Capital teams tired of rebuilding assets ad-hoc: when repeated edits and fragmented files are slowing momentum and wasting time.
MEET YOUR BRAND CONSULTANT
Hi, I'm Rosh...
With experience across real estate, financial institutions, and high-growth ventures in technology and FMCG, I understand how trust is built and how easily it can be undermined through the way an organisation presents itself.
I’ve built and exited businesses and supported ventures securing funding by shaping brands that signal credibility, stability, and professionalism. That gives me a founder-level perspective on what’s truly at stake when creating something designed to endure.
Today, I work directly with investment-led organisations and sophisticated capital groups, always with discretion and no interest in publicity. My focus is on building multi-generational brand infrastructure that protects reputation, reinforces trust, and communicates authority quietly, consistently and where it matters most.
5 / 5
Our new brand is performing well, it looks classy yet fresh and we have received many compliments for it.
We've appreciated your fast and quality brand solutions, and great communication. I'd be very happy to recommend Asthetik to other SFOs in our network.
Cameron
5 / 5
At Jarden Wealth, we have worked with Asthetik Studio for over 4 years. We have had such a great experience working with Rosh, who has been instrumental in producing our flagship Investment Outlook. Rosh has been outstanding in suggesting and implementing improvements that has continually lifted brand standards over the years.
Tim Agar
5 / 5
The Asthetik team has established a reputation for outstanding service and design expertise among our sales force. Feedback consistently highlights their professionalism and ability to build rapport, ultimately strengthening the reputation of our team.
Neal Morshead
5 / 5
I was truly guided by experts who were genuinely in tune with my vision from day one. I can’t wait to see the impact a well formed, curated and designed brand unfolds - but most importantly, I feel armed, ready and proud of my brand.
A.J Hazelhurst
With the right materials and design systems in place, your capital is understood more quickly, communications stay consistent and credibility is clear from the outset, helping opportunities move forward with less friction and greater confidence.
01.
Book a Private Consult
Share your materials and upcoming priorities in a confidential call so we can understand where clarity, consistency, or presentation can be strengthened quickly.
02.
Design and Refine
We upgrade your chosen investor-facing material for clarity, cohesion, and professional polish. We aim to ensure they reflect the calibre and discipline behind your capital.
03.
Deliver & Equip
You receive refined, ready-to-use assets plus clear guidance to keep communications consistent, credible, and easy to maintain going forward.
How it works
Before we start
Call to establish suitability · Contract signed · 50% deposit · NDA · Easy pain-free onboarding.
Kickoff
2-hour deep-dive workshop with you and your team. We collect all assets you currently have: current decks, reports, past rejections, allocations.
Research
We benchmark your current brand and story against SFOs and MFOs who never get turned away. Gap analysis + short interviews with your key people.
Strategy & Narrative
We write your positioning statement, investment philosophy, governance story, and core narrative. Locked in via a 60-minute presentation and sign-off.
Identity & Collateral
We design a complete brand system, subtle crest (optional), master deck, one-pager, email signatures and template library. Two review rounds allow you to personalise your brand suite as we go.
Digital Home
We design your digital homebase, built for credibility not SEO. This can include password-protected portals, and investor profiles.
Bonus Inclusions
We include a complete template library – including monthly, quarterly and annual reports, pitch decks and company brochures. This bonus pack is included in your client portal and yours to use as you please.
Our Guarantee
Our Full-Access option includes 12-months of design support, brand maintenance and report design for one flat fee. We will tweak and refine brand assets for a whole year, to support your growth.
Edge Intensive is a focused creative engagement for investment-led organisations preparing for important conversations, partnerships or capital activity.
We review your investor-facing materials, refine what matters most and upgrade key assets so they present clearly, professionally, and with confidence. Expect your outcomes to be delivered quickly, discreetly and without unnecessary complexity.
